Customer Story
New Look
New Look identifies that 71% of their top customers shop multiple channels.
The Challenge
Unreliable customer profiles prevented personalization across channels.
Fragmented customer data disguised many high value targets as different customers.
Tech stack changes & slow implementations impacted data mapping projects.
Overworked technical resources manually pull lists and write & manage ETL workflows.
The Solution
Simple, available, and always up-to-date customer profiles with Databricks' Data Intelligence Platform & Amperity Bridge.
Bidirectional data share processes over 7.5 billion records in minutes without requiring complex schema mapping.
Amperity's AI-powered identity resolution uncovered 3.4 million customer profiles previously fragmented across multiple records.
The Results
"This partnership represents a fundamental shift in how we approach customer data. These insights allow us to launch campaigns that incentivise customers to shop both online and in-store, driving higher lifetime value."
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