The Economics of Your First-Party Data Activation
Join The Economics of Messy Data Conversation
Amperity was joined by Karilyn Anderson, Group VP of Digital Marketing at SPARC Group, along with Lize Keefer from SPARC's digital agency Tinuiti for a discussion of all things first-party data. These experts connect on activating first-party data audiences for SPARC's brands including Nautica, Aeropostale, and Lucky Brand. Tips for developing a paid media strategy, and the benefits of direct activation to paid / social channels.
Listen to Learn:
Tips for understanding exactly where your paid media spend is going
How direct activation to paid / social platforms drives efficiencies and effectiveness
Adapting to the changes in privacy and technology landscape
Why your brand's first-party data is the true key to success
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, and Amazon, with $3 billion in digital media under management and over 1,000 employees. With expert knowledge in search, social, Amazon & marketplaces, mobile apps, CRM & email marketing, and more, Tinuiti understands success requires both strategy and channel specialization.