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The State of the CDP

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Consumers have grown to expect brands to deliver personalized experiences.

Brands want to improve the customer journey, inspire brand loyalty, and drive revenue but lack clean data to do so—this is where the power of a CDP makes all the difference.

But not all CDPs are the same, so how do you know which one is right for your brand?

Watch to revisit one of our most highly reviewed Amplify sessions, The State of the CDP. Forrester VP and Principal Analyst, Joe Stanhope joins Amperity CEO, Kabir Shahani to talk through strategies and best practices for evaluating and selecting a CDP.

They Discuss

  • The core use cases CDPs are solving for, including misconceptions and technology evolution over the last 12-18 months

  • Observations around how organizations are building first-party data strategies to drive growth

  • Barriers to entry for typical brands to implementing a CDP, and what they should be thinking about for a successful deployment and partnership

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Watch On-Demand

Kabir Shahani

Speaker

Kabir Shahani

CEO and co-founder Amperity

Joe Stanhope

Speaker

Joe Stanhope

VP Principal Analyst Forrester

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