announcements | 3 min read

Citizen Watch America Turns the Dial with Amperity CDP

March 1, 2022

SEATTLE, March 1, 2021 – Amperity, the leading Customer Data Platform (CDP), has partnered with Citizen Watch America, a leader in watchmaking, to propel the brand’s ongoing commitment to deliver a best-in-class, personalized digital customer experience. Together with Amperity, Citizen Watch America will leverage the CDP to power one-to-one first party identity resolution, gaining deeper customer insights that uncover new ways to drive customer engagement. 

“Building on our understanding of who our customers are and the brand experience journey they take allows us to better serve them across our portfolio of brands,” said Jeffrey Cohen, President at Citizen Watch America. “Integrating our first-party data into the Amperity CDP has allowed us to extend the unparalleled customer service and experience we’ve delivered for over 100 years. Amperity is aligned with our vision, and our work together has been a true partnership.” The partnership between Amperity and Citizen Watch America signals an acceleration of the brand’s digitally-driven strategy and customer-centric approach. Citizen Watch America will leverage Amp360 and the Amperity suite analysis and activation tools, by seamlessly integrating consumer data across the brand’s ecosystem. Working within a unified system enables Citizen Watch America to create more streamlined efficiencies and provide a holistic 360 view of future and existing customers. By adapting a data first approach, Citizen Watch America will be able to apply this insight when making strategic decisions. This will ultimately position the brand to engage in deeper, more relevant and tailored communications, and to better target their marketing which will enhance acquisition, retention and loyalty. "Citizen Watch America and its portfolio of iconic brands continues to lead its category in digital transformation, said Barry Padgett, CEO of Amperity. "Partnering with such a visionary market leader that appreciates the importance of delivering a comprehensive, integrated customer experience has been highly rewarding. Our work together has resulted in a shared desire to deliver Citizen Watch America customers greater personalization and overall higher-quality customer service.”

Citizen Watch uses Amperity built on AWS.

About Citizen Watch America

Citizen Watch America represents the sales and marketing for Citizen Group within the U.S., Caribbean and Latin American markets. The brands included within Citizen Watch America are Citizen, Bulova, Frederique Constant, Alpina.

As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly.  Known for its proprietary technology Eco – Drive which powers its watches from natural and artificial light sources so no battery replacement is necessary.

Founded by Joseph Bulova in 1875 and headquartered in NYC, Bulova remains an iconic brand at the forefront of today’s timepiece industry. Bulova’s distinguished portfolio includes Bulova, Caravelle, as well as licensed Harley-Davidson® Timepieces by Bulova watches, Frank Lloyd Wright® Collection watches and clocks, and Bulova Clocks.

Frederique Constant is a watch manufacturer based in Plan-les-Ouates, Geneva,

Switzerland involved in all stages of watch production, from initial design to final assembly and quality control.

Alpina, the original Swiss sport watch since 1883, is a fine watchmaking

manufacture based in Geneva, Switzerland with a mission to design and engineer luxury sport watches that operate with the greatest precision and reliability possible in the most demanding sporting environments.

About Amperity

Amperity delivers the data confidence brands need to unlock growth by truly knowing their customers. With Amperity, brands can build a unified customer profile foundation powered by first-party data to fuel customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. Using patented AI and machine learning methods, Amperity stitches together all customer interactions to build a unified view that seamlessly connects to marketing and technology tools. More than 400 brands worldwide rely on Amperity to turn data into business value, including Alaska Airlines, Brooks Running, Endeavour Drinks, Planet Fitness, Seattle Sounders FC, Under Armour and Wyndham Hotels & Resorts. For more information, please visit or follow us on LinkedIn, Twitter, Facebook and Instagram.