A powerful partnership for mobile-first engagement
Amperity and Attentive together help brands create SMS and mobile experiences that feel personal, timely, and relevant. Amperity ensures every audience and trigger is powered by the most accurate view of the customer, while Attentive brings those audiences to life with rich, two-way messaging at scale.
Unparalleled relationship benefits
Identity-Powered Messaging: Amperity’s AI-driven identity resolution ensures you have a fresh, accurate, and compliant customer data foundation. This means that every text message sent via Attentive reflects the best version of each customer profile.
Real-Time Triggers: Amperity feeds event data like purchases, sign-ups, or abandoned carts directly into Attentive, enabling timely SMS follow-ups and nurturing sequences.
Smarter Segmentation: With predictive attributes like churn risk or predicted lifetime value, Amperity helps you define richer audience cohorts for targeted campaigns in Attentive.
Scalable Personalization: Together, Amperity and Attentive enable brands to deliver 1:1 messaging at scale—whether it’s a birthday offer, a loyalty program reminder, or a cart recovery nudge.
Spotlight: how Amperity + Attentive work together
Unified customer data for SMS
Amperity resolves customer identities across channels, ensuring that SMS messages in Attentive are accurate, relevant, and privacy-compliant. Scenario: A brand uses Amperity’s Customer 360 table to merge in-store and online purchase records plus email and phone contact data. As a result, when a customer’s preferred phone number is updated in any channel, Attentive only sends texts to the correct number, reducing opt-outs and improving deliverability.
Behavioral and predictive targeting
With Amperity attributes like pCLV, churn scores, and historical purchase data, Attentive campaigns can target customers with messages that have the most impact.
Scenario: Using Amperity’s Predicted CLV model, a retailer builds a segment of customers in the top value tiers (e.g. Platinum, Gold) to send them exclusive early-access sale SMS messages. At the same time, the churn propensity score is used to identify customers at risk, triggering win-back offers via SMS.
Real-time engagement
From triggered welcome flows to urgent alerts, Amperity feeds Attentive with the freshest data, ensuring that every text is sent at the right moment.
Scenario: A hotel chain uses Amperity Real-Time Tables to detect when a guest’s loyalty tier changes. Immediately after the upgrade, Attentive delivers a welcome SMS highlighting tier benefits and personalized service suggestions based on the guest’s past preferences.
Amperity as the decision engine
Amperity acts as the central hub for customer identity and segmentation, while Attentive executes those campaigns through mobile messaging channels.
Better-together benefits
Benefit | What It Means |
Accurate Profiles | Attentive campaigns run on Amperity’s unified customer view. |
Real-Time Responsiveness | Trigger SMS flows within minutes of customer actions. |
Smarter Segmentation | Use predictive attributes to personalize texts. |
Cross-Channel Consistency | Keep SMS aligned with email, paid media, and in-app campaigns. |
Lower Engineering Overhead | Reduce the need for manual data preparation and exports. |
Tips for getting started
Pick High-Impact Journeys: Start with SMS journeys like cart abandonment, loyalty enrollments, or win-back campaigns.
Connect to Attentive in Minutes: Set up the connection from Amperity to Attentive via our intuitive UI to continuously refresh Attentive with the latest data.
Test and Learn: Run small-scale experiments with different messages, send times, and audience splits before scaling.
Optimize with Insights: Review SMS performance metrics in Attentive and refine campaigns based on Amperity-powered audience insights.
Ready to elevate your mobile engagement?
Take the next step with Amperity and Attentive:
Talk to Your CSM: Partner with your Customer Success Manager to align on key use cases.
Review the Docs: Learn more about integrating Amperity with Attentive and building SMS-first strategies.
Make every mobile interaction personal, timely, and impactful with Amperity and Attentive.