Every marketing leader is now being asked the same question: what’s your AI agent strategy?
Every enterprise marketing team is being asked the same question right now: what's your AI agent strategy? Gartner predicts that 60% of brands will use agentic AI to deliver one-to-one interactions by 2028. Over half of senior executives say their companies are already using AI agents in some capacity. The shift is real, and it's accelerating.
But there's a gap between deploying an AI agent and actually changing how a marketing organization operates. Most of what's being called "agentic marketing" today is still traditional automation with a chatbot layer on top. True agentic marketing is something different.
AI systems that can reason about your customers, make decisions within defined boundaries, and act on those decisions autonomously, all in service of goals you set at the strategic level.
This is a fundamentally different operating model for marketing leaders. It changes how teams are structured, how decisions get made, how speed-to-market is measured, and (critically) what kind of customer data foundation is required underneath.
This isn’t just a technology shift. It’s a shift from systems that inform decisions to systems that make them.
Amplify 2026 is built around this shift.
What is agentic marketing (and how it works)
The term is everywhere right now, so it's worth being precise about what Amplify will focus on.
Agentic marketing isn't just AI that generates content faster or automates a campaign workflow. It's a model where AI agents plan, reason, and execute against business objectives with minimal human intervention, operating within guardrails you define. One agent identifies the right audience. Another determines the best message and timing. A third measures the outcome and feeds that learning back into the system. Together they collaborate, adapt, and optimize continuously.
For this to work at enterprise scale, the agents need to operate on a complete, accurate, and unified view of the customer. Fragmented data doesn't just reduce performance in an agentic model: it introduces real risk, because autonomous systems making decisions on bad data can cause damage faster than a human ever could.
That's why Amplify's agenda will connect two conversations that are usually held in separate rooms: the strategic vision for agentic marketing, and the customer data foundation required to make it trustworthy.
What you’ll learn at Amplify 2026
Amplify 2026 takes place on May 6 at Convene 555 Broadway in SoHo, New York. It's a full-day executive event (8am to 5pm ET) designed for senior leaders who are making decisions about agentic AI, customer data strategy, and measurable growth right now.
The day is structured around the questions that matter most to marketing and data executives navigating this transition:
How do you move from AI experimentation to an agentic operating model? Most organizations have piloted AI in pockets. Fewer have a clear picture of what it looks like when agents are embedded in day-to-day marketing operations. Leaders will share what that transition actually involves, from team design to technology decisions to governance.
What does the data foundation need to look like? Agentic systems are only as good as the data they reason over.Sessions will define what “AI-ready” customer data actually means in practice — identity resolution, data unification, and the trust layer that enables autonomous decisioning.
Where is the measurable ROI, and how does an agentic model change it? Customer data and AI investments are significant. The leaders making progress aren’t just measuring better. They’re operating differently. Case studies will focus on brands that have moved past experimentation and can point to specific business outcomes.
What are the risks, and how do you govern them? Autonomous systems that act on customer data raise real questions about brand safety, data privacy, and operational risk. Amplify will address these head-on, because the leaders scaling agentic marketing fastest are the ones who built governance into their strategy from the start.
Who should be in the room
Amplify is built for senior leaders and decision-makers at enterprise and mid-market brands:
CMOs and heads of marketing, CRM, lifecycle, and growth
Data, analytics, and engineering leaders responsible for customer data infrastructure
C-suite executives setting strategy around customer data and AI
The common thread: you're accountable for turning customer data and AI investments into real business outcomes — and evaluating how agentic approaches fit into that future.
Curated by design
Registration for Amplify is intentionally limited. The format is built for executive-level conversation, not scale: focused discussions, real case studies, and peer exchange with leaders navigating the same strategic decisions.
The full agenda and speaker lineup will be coming soon. Registering now guarantees your seat and ensures you get updates as sessions are confirmed.
Join the leaders shaping the future of agentic marketing.
Spots are limited. Join us May 6 in New York.