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Amperity Team

Posts & Resources

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Blog

Oct 12

Three Ways a CDP Boosts Your Loyalty Program

To supercharge loyalty, a CDP is your best bet.

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Blog

Sep 26

Not Planning for Black Friday and 2024 Yet? (Yikes.)

Dig into strategies and tactics to help you have a successful 2023 holiday (and get a headstart on 2024)

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Blog

Sep 1

The mutual benefits of AI and Customer Data Platforms

AI can help CDPs build better customer profiles, and better customer data powers stronger results with generative AI for marketing.

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Blog

Aug 14

Navigating the deprecation of third-party cookies: The future is already here

Discover the strategies for thriving in the post-cookie era. Learn how to navigate challenges by embracing first-party data.

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Blog

Jul 18

Unlocking first-party data

Everything you wanted to know about first-party data - what it is, and how to make it an competitive asset for your business

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Blog

Jul 11

You Can't Maximize ROAS in the Dark

Learn what's behind the pain you're feeling in your paid media strategy and how a strong data foundation can help.

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Blog

Jun 8

Five reasons you should break up with your third-party data vendor

Why third-party data solutions don’t work anymore and what you can do about it.

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Blog

Jun 8

Understanding and Improving Average Order Value (AOV)

Learn about what AOV is, why it's important, and how to improve it to boost your business.

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Blog

Jun 1

Key use cases for a Customer Data Platform

Learn more about the ways a CDP can help Marketers, Analysts, and IT teams turn customer data into business value.

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Blog

Jun 1

CDP vs. CRM, What's the Difference?

Clarifying two key acronyms in the customer data space.

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Blog

May 30

Turning Customer Data Into Value with Strategic Marketing Use Cases

Customer Data Platforms can help drive value across the business. Check out this blog where we unpack several use cases & real-world success stories.

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Amplify Sumimt 2023 Recap

Blog

May 23

Amplify 2023 Recap: Together We’re Electric

Highlights from our summit covering the future of customer data and exciting developments in paid media.

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