Amperity Team

Posts & Resources

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Blog

Three Ways a CDP Boosts Your Loyalty Program

To supercharge loyalty, a CDP is your best bet.

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Blog

Not Planning for Black Friday and 2024 Yet? (Yikes.)

Dig into strategies and tactics to help you have a successful 2023 holiday (and get a headstart on 2024)

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Blog

Navigating the deprecation of third-party cookies: The future is already here

Discover the strategies for thriving in the post-cookie era. Learn how to navigate challenges by embracing first-party data.

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Unlocking first-party data

Everything you wanted to know about first-party data - what it is, and how to make it an competitive asset for your business

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Blog

You Can't Maximize ROAS in the Dark

Learn what's behind the pain you're feeling in your paid media strategy and how a strong data foundation can help.

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Blog

Five reasons you should break up with your third-party data vendor

Why third-party data solutions don’t work anymore and what you can do about it.

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Blog

Understanding and Improving Average Order Value (AOV)

Learn about what AOV is, why it's important, and how to improve it to boost your business.

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Blog

CDP vs. CRM, What's the Difference?

Clarifying two key acronyms in the customer data space.

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Turning Customer Data Into Value with Strategic Marketing Use Cases

Customer Data Platforms can help drive value across the business. Check out this blog where we unpack several use cases & real-world success stories.

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Amplify Sumimt 2023 Recap

Blog

Amplify 2023 Recap: Together We’re Electric

Highlights from our summit covering the future of customer data and exciting developments in paid media.

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Blog

Understanding Customer Segmentation: A Key to Enhanced Marketing Strategy

Delve into customer segmentation to enhance your marketing strategy. Understand different types, the role of AI, ethical considerations, and more.

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Blog

Lookalike Audiences: Basics & Benefits

Find & reach more customers like your existing best customers by starting with accurate, comprehensive customer profiles.

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