Amperity Team

Posts & Resources

Blog

Sep 26

Not Planning for Black Friday and 2024 Yet? (Yikes.)

Dig into strategies and tactics to help you have a successful 2023 holiday (and get a headstart on 2024)

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Blog

Aug 16

Identity resolution: Know who’s who before you say yoo-hoo

The critical first step in successful marketing is knowing who your customers are. That’s where identity resolution comes in.

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Blog

Aug 14

Navigating the deprecation of third-party cookies: The future is already here

Discover the strategies for thriving in the post-cookie era. Learn how to navigate challenges by embracing first-party data.

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Blog

Jul 18

Unlocking first-party data

Everything you wanted to know about first-party data - what it is, and how to make it an competitive asset for your business

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Blog

Jul 11

You Can't Maximize ROAS in the Dark

Learn what's behind the pain you're feeling in your paid media strategy and how a strong data foundation can help.

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Blog

Jun 8

Five reasons you should break up with your third-party data vendor

Why third-party data solutions don’t work anymore and what you can do about it.

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Blog

May 30

Turning Customer Data Into Value with Strategic Marketing Use Cases

Customer Data Platforms can help drive value across the business. Check out this blog where we unpack several use cases & real-world success stories.

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Blog

May 23

Amplify 2023 Recap: Together We’re Electric

Highlights from our summit covering the future of customer data and exciting developments in paid media.

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Blog

May 6

Understanding Customer Segmentation: A Key to Enhanced Marketing Strategy

Delve into customer segmentation to enhance your marketing strategy. Understand different types, the role of AI, ethical considerations, and more.

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Blog

Apr 11

The Four Big Drags on Marketing Productivity and How to Escape Them

Marketing productivity doesn’t have to be a struggle — Amperity can help you work with your messy data.

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Blog

Apr 4

Gearing Up for Growth: All About Customer Lifetime Value

Explore how maximizing Customer Lifetime Value (CLV) drives growth. Uncover key strategies to enhance customer loyalty and boost profitability.

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Blog

Mar 29

Amperity Female Leadership Series: Amy Pelly

How Amperity CFO Amy Pelly's journey brought her to where she is today, and advice she'd give her younger self.

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