Posts & Resources
Not Planning for Black Friday and 2024 Yet? (Yikes.)
Dig into strategies and tactics to help you have a successful 2023 holiday (and get a headstart on 2024)
Identity resolution: Know who’s who before you say yoo-hoo
The critical first step in successful marketing is knowing who your customers are. That’s where identity resolution comes in.
Navigating the deprecation of third-party cookies: The future is already here
Discover the strategies for thriving in the post-cookie era. Learn how to navigate challenges by embracing first-party data.
Unlocking first-party data
Everything you wanted to know about first-party data - what it is, and how to make it an competitive asset for your business
You Can't Maximize ROAS in the Dark
Learn what's behind the pain you're feeling in your paid media strategy and how a strong data foundation can help.
Five reasons you should break up with your third-party data vendor
Why third-party data solutions don’t work anymore and what you can do about it.
Turning Customer Data Into Value with Strategic Marketing Use Cases
Customer Data Platforms can help drive value across the business. Check out this blog where we unpack several use cases & real-world success stories.
Amplify 2023 Recap: Together We’re Electric
Highlights from our summit covering the future of customer data and exciting developments in paid media.
Understanding Customer Segmentation: A Key to Enhanced Marketing Strategy
Delve into customer segmentation to enhance your marketing strategy. Understand different types, the role of AI, ethical considerations, and more.
The Four Big Drags on Marketing Productivity and How to Escape Them
Marketing productivity doesn’t have to be a struggle — Amperity can help you work with your messy data.
Gearing Up for Growth: All About Customer Lifetime Value
Explore how maximizing Customer Lifetime Value (CLV) drives growth. Uncover key strategies to enhance customer loyalty and boost profitability.