Selecting a Customer Data Platform (CDP) is one of the most important decisions facing leaders in travel and hospitality. Whether you are exploring what a CDP is or drafting an RFP today, having the right framework matters.
A CDP unifies fragmented guest data across loyalty programs, bookings, and on-property or in-flight interactions. For hotels, it connects property management systems and marketing tools. For airlines, it links reservation systems, loyalty IDs, and operational data. The result is a single view of every guest or passenger, powered by AI and machine learning, and governed for global compliance.
Our CDP RFP Guide for Travel and Hospitality provides:
Clear explanations of what to expect from any CDP vendor
“Table stakes” vs. “next level” capabilities for loyalty, bookings, and guest engagement
150+ RFP questions tailored to hotels, airlines, and multi-brand operators
Practical guidance on maximizing guest data while meeting global privacy standards
Download the guide to learn how to compare CDPs, prioritize direct bookings over OTA reliance, strengthen loyalty programs, and ensure compliance across regions.