A major home goods retailer had complex, disparate systems to manage billions of customer interactions across in-store and online channels. They needed a unified view of the customer that guaranteed quality customer identity so they could improve marketing personalization by enhancing customer identity quality and moving their data cleansing processes upstream to enable digital activation.
Slalom and Amperity implemented a lift and shift approach from homegrown Customer 360 processes to Amperity, delivering a new Customer Data Platform for the brand in less than six months. Part of the goal was to integrate the new Amperity platform with minimal disruption to downstream processes.
The retailer integrated Amperity as a critical part of their Customer 360 to handle ID resolution, householding, and 360 database creation, including ingesting all historical records (over 1.2B customer records across 8 data sources).