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Customer Story

Virgin Atlantic Enhances the Flyer Experience with Amperity + Databricks

Woman and child on a flight looking at a meal held out by a flight attendant, with "Virgin Atlantic" logo overlaid.

The challenge

  • Disparate customer data sources between bookings, loyalty, and complaints

  • Limited understanding of traveler experience

  • Deterministic matching had low match rates on PII

  • Deterministic matching left gaps in personalization possibilities

The solution

  • Centralized data in Databricks

  • Zero-copy data sharing between Databricks and Amperity

  • Amperity identity resolution creates unified customer buying journey

  • Integrated datasets from booking, loyalty and complaints

  • Compliance with PII information

< 4
days to a unified customer profile
2M+
customer profiles unified across booking, loyalty & complaints data
5+
use cases live in < 90 days

"We use Databricks for its unparalleled data tools and ability to seamlessly share data with Amperity. This powerful combination allows us to quickly unify and enrich vast amounts of customer data and empower our non-technical users to easily make data-driven decisions, to drive exceptional travel experiences."

Virgin Atlantic Logo

Tom Barber, Head of Data, Virgin Atlantic

Virgin Atlantic enhances the travel experience with Amperity & Databricks guide

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