Charlotte Norman, Content Marketing, Amperity

Charlotte Norman

Content Marketing, Amperity

About

Charlotte joined Amperity as a Content Writer in April of 2021. She earned her Bachelor’s in English Literature at Skidmore College and lived abroad in Asia before returning to the United States and completing her Master’s in Journalism at NYU.

Posts & Resources

Recap Hero

Blog

How to Choose the Right CDP for Data Confidence and Business Growth

Understanding the critical differences between CDPs is critical to unlocking value for your business.

Guide Time Is Now Holiday Blog

Blog

Use Customer Data to Jumpstart Holiday Retail Success

Use your customer data to kickstart holiday planning and set yourself up for the most successful holiday season ever.

Generic Lines Orbs Ping Pong

Blog

Four Key Articles to Help Evolve Your Customer Data Strategy

To stand out in a crowded market and keep customers coming back, brands need a future-proof data strategy that can evolve with customers.

Blog Level Up Loyalty Hero

Blog

Three Ways a CDP Boosts Your Loyalty Program

To supercharge loyalty, a CDP is your best bet.

Blog Sandboxes Hero 2

Blog

How Data Sandboxes Change the Game

As businesses evolve, they need to be able to easily make changes. Enter sandboxes.

Generic blog image

Blog

Tablestakes for Taming Messy Data

What do you need to get value from your data?

Blog Cdp Purpose Built 220914

Blog

Data Solutions: Repurposed vs. Purpose-built

Companies want to get value from their customer data, but to do that, they need the right tool for the job — one designed to make sense of chaotic data.

Blog Messy Business Econ Paid Media Copy

Blog

Why Your Business Needs to Activate First-Party Data for Paid Channels

When you're able to connect the dots in your first-party data, advertising gets more efficient and more effective.

Blog Coffee Scene Hero 1

Blog

How Grocers Can Build Stronger Customer Relationships With a Unified View

With an incomplete view of their customers, grocers cannot effectively personalize offerings or deliver exceptional experiences to their buyers.

Graphic of man in many colors with circular image.

Blog

Get Retention Marketing Right with a Unified Customer View

Businesses know the importance of keeping existing customers — but why do so many struggle with boosting retention?

Illustration of two people hiking

Blog

Enhancing Traveler Journeys with Customer Data

Brands need to stay on top of changing customer expectations and preferences to deliver seamless experiences when customers travel.

Blog Three Ways Echange Value

Blog

Three Ways to Show Customers the Value in Sharing Their Data

Companies have to prove to customers that there is value in sharing their data, and to do that, they must understand what matters to their customers.

Image of digital conversation.

Blog

Personalization in Action

See how personalization is being used to create meaningful moments

Blog Competitive Takeaway 2022 Hero

Blog

When the CDP Dream Turns Into a Nightmare

The world of CDPs is complicated and choosing a CDP vendor is extremely challenging, let alone finding the right one.

Blog

Putting your Marketing Cloud into Hyperdrive

Having the right tools can make a marketers’ job easier — enter the cloud.

Illustration of two vacationers by the poolside

Blog

Supercharging Digital Customer Experience (DCX)

To treat your customers the way they desire, you have to truly understand them first.

Blog Fin Serv Hero

Blog

Three Ways Customer Data Benefits Financial Services

Banks must embrace digital transformation and set their strategy by analyzing and using the mass of data at their fingertips.

Recomended Reading

Blog

5 Crucial Customer Data Articles to Kick Off 2022

In the constantly evolving world of consumer business and tech, it's essential to stay up to speed.

Blog Cdp Roi 3 2x

Blog

Three Ways an Investment in a CDP Pays Off

The right CDP will place customers at the center of your business, allowing you to set strategies and tactics based on customer behavior.

Collage of typical poorly targeted messaging popups on websites around the web

Blog

The Danger of Misidentifying Your Best Customers

When brands mis-identify their customers, they fail to value them correctly and do not have a good idea of their behaviors and preferences.

Blog Common Retail Hacks Hero1

Blog

Five Solid Ways to Ramp up Revenue With Customer Data

The secret to solving customer-centric problems lies in your customer data

Graphic of woman with dark hair facing man with gray hair

Blog

Gearing up for the Great Human Reconnection

Find out why brands need to be ready to adapt to shifting customer needs and a changing economic landscape.

Image Displaying: Perspective of pitfalls.

Blog

Warning Signs When Deploying a Customer Data Platform

For a CDP to thrive, the customer must be king.

Image displaying perspective of pitfalls in pink.

Blog

Pitfalls With A Customer Data Platform Implementation

Your CPD deployments is ready to go, now what? Find out in our blog post.

Image displaying pitfalls in blue.

Blog

Pitfalls When Deploying a Customer Data Platform

A CDP can only work magic when it's deployed successfully.