Charlotte Norman, Content Marketing, Amperity

Charlotte Norman

Content Marketing, Amperity

Resources featuring Charlotte Norman

CDP A to Z

Blog

Mar 23

How to Choose the Right CDP for Data Confidence and Business Growth

Understanding the critical differences between CDPs is critical to unlocking value for your business.

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Teal datawave pattern

Blog

Oct 20

Tablestakes for Taming Messy Data

What do you need to get value from your data?

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Illustration of various screw types: Phillips and flat

Blog

Sep 15

Data Solutions: Repurposed vs. Purpose-built

Companies want to get value from their customer data, but to do that, they need the right tool for the job — one designed to make sense of chaotic data.

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Illustration of woman at a coffee shop checkout counter interacting with barista

Blog

Aug 29

How Grocers Can Build Stronger Customer Relationships With a Unified View

With an incomplete view of their customers, grocers cannot effectively personalize offerings or deliver exceptional experiences to their buyers.

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Blog

Aug 11

Get Retention Marketing Right with a Unified Customer View

Businesses know the importance of keeping existing customers — but why do so many struggle with boosting retention?

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Blog

May 11

Personalization in Action

See how personalization is being used to create meaningful moments

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White user icons streaming into single user icon in a red cloud

Blog

Mar 31

Putting your Marketing Cloud into Hyperdrive

Having the right tools can make a marketers’ job easier — enter the cloud. 

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Teal spheres connected with nodes in a teal background with currency icons

Blog

Feb 9

Three Ways Customer Data Benefits Financial Services

Banks must embrace digital transformation and set their strategy by analyzing and using the mass of data at their fingertips.

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Blog

Jan 13

5 Crucial Customer Data Articles to Kick Off 2022

In the constantly evolving world of consumer business and tech, it's essential to stay up to speed.

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Collage of typical poorly targeted messaging popups on websites around the web

Blog

Jul 28

The Danger of Misidentifying Your Best Customers

When brands mis-identify their customers, they fail to value them correctly and do not have a good idea of their behaviors and preferences.

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