Content Marketing, Amperity
Blog
Apr 7
A unified customer view takes all your customer data and merges it into a single source of truth, but pulling it off can be tricky.
Apr 4
The decline of DMPs is wrapped up in the deterioration of third-party data and the rise of first-party data.
Mar 23
Understanding the critical differences between CDPs is critical to unlocking value for your business.
Feb 28
Use your customer data to kickstart holiday planning and set yourself up for the most successful holiday season ever.
Jan 27
To stand out in a crowded market and keep customers coming back, brands need a future-proof data strategy that can evolve with customers.
Nov 10
As businesses evolve, they need to be able to easily make changes. Enter sandboxes.
Oct 20
What do you need to get value from your data?
Sep 15
Companies want to get value from their customer data, but to do that, they need the right tool for the job — one designed to make sense of chaotic data.
Sep 1
When you're able to connect the dots in your first-party data, advertising gets more efficient and more effective.
Aug 29
With an incomplete view of their customers, grocers cannot effectively personalize offerings or deliver exceptional experiences to their buyers.
Aug 11
Businesses know the importance of keeping existing customers — but why do so many struggle with boosting retention?
Jun 15
Brands need to stay on top of changing customer expectations and preferences to deliver seamless experiences when customers travel.
