Charlotte Norman, Content Marketing, Amperity

Charlotte Norman

Content Marketing, Amperity

Resources featuring Charlotte Norman

DMP vs CDP

Blog

Apr 4

Third-Party Collapse and the DMP Downfall

The decline of DMPs is wrapped up in the deterioration of third-party data and the rise of first-party data.

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CDP A to Z

Blog

Mar 23

How to Choose the Right CDP for Data Confidence and Business Growth

Understanding the critical differences between CDPs is critical to unlocking value for your business.

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Red, yellow, teal, and white spheres and lines indicating motion towards the right on a black background.

Blog

Jan 27

Four Key Articles to Help Evolve Your Customer Data Strategy

To stand out in a crowded market and keep customers coming back, brands need a future-proof data strategy that can evolve with customers.

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3D rendering of two translucent yellow cubes floating in space

Blog

Nov 10

How Data Sandboxes Change the Game

As businesses evolve, they need to be able to easily make changes. Enter sandboxes.

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Illustration of various screw types: Phillips and flat

Blog

Sep 15

Data Solutions: Repurposed vs. Purpose-built

Companies want to get value from their customer data, but to do that, they need the right tool for the job — one designed to make sense of chaotic data.

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The Economics of Messy Data; Business Impact

Blog

Sep 1

Why Your Business Needs to Activate First-Party Data for Paid Channels

When you're able to connect the dots in your first-party data, advertising gets more efficient and more effective.

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Teal datawave pattern

Blog

Jul 16

Five Solid Ways to Ramp up Revenue With Customer Data

The secret to solving customer-centric problems lies in your customer data

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Image Displaying: Perspective of pitfalls.

Blog

May 18

Warning Signs When Deploying a Customer Data Platform

For a CDP to thrive, the customer must be king.

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Image displaying perspective of pitfalls in pink.

Blog

May 12

Pitfalls With A Customer Data Platform Implementation

Your CPD deployments is ready to go, now what? Find out in our blog post.

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Image displaying pitfalls in blue.

Blog

May 6

Pitfalls When Deploying a Customer Data Platform

A CDP can only work magic when it's deployed successfully.

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