Content Marketing, Amperity
Blog
Apr 7
A unified customer view takes all your customer data and merges it into a single source of truth, but pulling it off can be tricky.
Apr 4
The decline of DMPs is wrapped up in the deterioration of third-party data and the rise of first-party data.
Nov 10
As businesses evolve, they need to be able to easily make changes. Enter sandboxes.
Oct 20
What do you need to get value from your data?
Sep 1
When you're able to connect the dots in your first-party data, advertising gets more efficient and more effective.
Aug 11
Businesses know the importance of keeping existing customers — but why do so many struggle with boosting retention?
Jun 15
Brands need to stay on top of changing customer expectations and preferences to deliver seamless experiences when customers travel.
Apr 18
The world of CDPs is complicated and choosing a CDP vendor is extremely challenging, let alone finding the right one.
Mar 31
Having the right tools can make a marketers’ job easier — enter the cloud.
Feb 9
Banks must embrace digital transformation and set their strategy by analyzing and using the mass of data at their fingertips.
