Posts & Resources
Get Customer Clarity (and Boost Business) with a Unified View
A unified customer view takes all your customer data and merges it into a single source of truth, but pulling it off can be tricky.
Third-Party Collapse and the DMP Downfall
The decline of DMPs is wrapped up in the deterioration of third-party data and the rise of first-party data.
How to Choose the Right CDP for Data Confidence and Business Growth
Understanding the critical differences between CDPs is critical to unlocking value for your business.
Use Customer Data to Jumpstart Holiday Retail Success
Use your customer data to kickstart holiday planning and set yourself up for the most successful holiday season ever.
Four Key Articles to Help Evolve Your Customer Data Strategy
To stand out in a crowded market and keep customers coming back, brands need a future-proof data strategy that can evolve with customers.
Three Ways a CDP Boosts Your Loyalty Program
To supercharge loyalty, a CDP is your best bet.
How Data Sandboxes Change the Game
As businesses evolve, they need to be able to easily make changes. Enter sandboxes.
Data Solutions: Repurposed vs. Purpose-built
Companies want to get value from their customer data, but to do that, they need the right tool for the job — one designed to make sense of chaotic data.
Why Your Business Needs to Activate First-Party Data for Paid Channels
When you're able to connect the dots in your first-party data, advertising gets more efficient and more effective.
How Grocers Can Build Stronger Customer Relationships With a Unified View
With an incomplete view of their customers, grocers cannot effectively personalize offerings or deliver exceptional experiences to their buyers.