Charlotte Norman

Content Marketing, Amperity

Posts & Resources

Blog

Apr 7

Get Customer Clarity (and Boost Business) with a Unified View

A unified customer view takes all your customer data and merges it into a single source of truth, but pulling it off can be tricky.

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Blog

Apr 4

Third-Party Collapse and the DMP Downfall

The decline of DMPs is wrapped up in the deterioration of third-party data and the rise of first-party data.

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Blog

Mar 23

How to Choose the Right CDP for Data Confidence and Business Growth

Understanding the critical differences between CDPs is critical to unlocking value for your business.

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Blog

Feb 28

Use Customer Data to Jumpstart Holiday Retail Success

Use your customer data to kickstart holiday planning and set yourself up for the most successful holiday season ever.

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Blog

Jan 27

Four Key Articles to Help Evolve Your Customer Data Strategy

To stand out in a crowded market and keep customers coming back, brands need a future-proof data strategy that can evolve with customers.

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Dec 1

Three Ways a CDP Boosts Your Loyalty Program

To supercharge loyalty, a CDP is your best bet.

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Nov 10

How Data Sandboxes Change the Game

As businesses evolve, they need to be able to easily make changes. Enter sandboxes.

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Oct 20

Tablestakes for Taming Messy Data

What do you need to get value from your data?

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Sep 15

Data Solutions: Repurposed vs. Purpose-built

Companies want to get value from their customer data, but to do that, they need the right tool for the job — one designed to make sense of chaotic data.

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Sep 1

Why Your Business Needs to Activate First-Party Data for Paid Channels

When you're able to connect the dots in your first-party data, advertising gets more efficient and more effective.

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Blog

Aug 29

How Grocers Can Build Stronger Customer Relationships With a Unified View

With an incomplete view of their customers, grocers cannot effectively personalize offerings or deliver exceptional experiences to their buyers.

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Blog

Aug 11

Get Retention Marketing Right with a Unified Customer View

Businesses know the importance of keeping existing customers — but why do so many struggle with boosting retention?

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