Content Marketing, Amperity
Blog
Apr 7
A unified customer view takes all your customer data and merges it into a single source of truth, but pulling it off can be tricky.
Nov 10
As businesses evolve, they need to be able to easily make changes. Enter sandboxes.
Sep 1
When you're able to connect the dots in your first-party data, advertising gets more efficient and more effective.
May 18
Companies have to prove to customers that there is value in sharing their data, and to do that, they must understand what matters to their customers.
Mar 31
Having the right tools can make a marketers’ job easier — enter the cloud.
Feb 24
To treat your customers the way they desire, you have to truly understand them first.
Feb 9
Banks must embrace digital transformation and set their strategy by analyzing and using the mass of data at their fingertips.
Jan 13
In the constantly evolving world of consumer business and tech, it's essential to stay up to speed.
Sep 10
The right CDP will place customers at the center of your business, allowing you to set strategies and tactics based on customer behavior.
Jul 28
When brands mis-identify their customers, they fail to value them correctly and do not have a good idea of their behaviors and preferences.
