Karilyn Anderson

GVP, Digital Marketing & CRM, SPARC Group

Resources featuring Karilyn Anderson

Three women smiling and sitting onstage at Amplify. Featuring SPARC Group.

Video

Amplify: Becoming a Data-Driven Organization: Building a Value Roadmap

The calling card of innovative brands: empowering their teams to make informed, data-driven decisions. Learn how SPARC Group is delivering on this promise.

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On-demand Webinar

The Economics of Your First-Party Data Activation

Karilyn Anderson of Catalyst Brands (formerly SPARC Group) joined us for a conversation on best practices for activating first-party data.

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Featuring SPARC, Forever 21, and Brooks Brothers

Video

Amplify: Using a Unified Customer Data Foundation to Build a Multi-Brand Strategy

A panel discussion on how to get value from customer data across multiple brands, featuring Catalyst Brand, Forever 21, and Brooks Brothers.

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