Video

Using a Unified Customer Data Foundation to Build a Multi-Brand Strategy

Hear from SPARC Group and affiliated brands Forever 21 and Brooks Brothers panelists how they’re using unified customer data to drive revenue across a portfolio of brands.

Topics include:

  • The challenges in getting a strong data foundation and the benefits of having one

  • Data-driven use cases for audience segmentation, paid media, and CRM efforts

  • Various measurement frameworks for understanding and demonstrating value 

  • The importance of strong vendor partnerships to support data strategy

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