Together we're electric
Amplify Summit 2023
We were thrilled to be back together in person with our customers and partners for the first time since 2019, and that’s why this year’s theme was "Together, we’re electric."
Watch a collection of talks with industry experts and brand leaders exploring different facets of together in the world of commerce: unifying data, powering collaboration, and building customer relationships.
We also unveiled Amperity for Paid Media, an approach to digital advertising that uses unified first-party data to massively boost match rates and return on ad spend.
Navigating the new digital ad ecosystem
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Amplifying Your Paid Media with Unified Customer Profiles: Real-World Success Stories
Learn how Taco Bell, Citizen Watch, and Wyndham Hotels & Resorts are using high-quality customer data to get big results in their digital advertising.
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Using a Unified Customer Data Foundation to Build a Multi-Brand Strategy
A panel discussion on how to get value from customer data across multiple brands, featuring SPARC Group and affiliated brands Forever 21 and Brooks Brothers.
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Product Keynote: Amperity for Paid Media
Amperity leaders share exciting developments and results in paid media activation and give a demo of the product.
Maximizing your customer data
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The Future of Customer Data: Why Moving from a DMP to a CDP and Data Clean Room is the Only Path Forward
David Chan of Deloitte Digital explains the shift in usefulness of tech tools and the different ways organizations can adapt.
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Best Practices for Deploying a CDP at a Global Scale
Hear how the global CPG firm Reckitt managed a shift in customer data practices across regions.
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Powering Marketing & Analytics with a Customer Data Foundation
Leaders from Patagonia, Citizen Watch, and Vince discuss tactics for using customer data to drive an omnichannel strategy.
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From Zero to Loyalty: The Path to Truly Knowing Your Customers
Hear from Taco Bell how they worked with AWS and Amperity to bring customer data into a historically offline business.
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Putting Together a Composable CDP Faster and More Easily
We talked with Databricks about what elements are needed for CDP capabilities that actually work.
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Three Pillars of a Successful ROI Strategy
Discover how Vail Resorts is innovating with customer data in teams across their business.
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Amperity Welcome
CEO Barry Padgett shares Amperity’s vision, a tour through the range of business uses made better by a unified customer profile, and a metaphor about outlets and appliances.
“We can illuminate touchpoints across the brand that we've never been able to see or understand. And that lets us talk to people in a much more relevant, less intrusive way, which in a world of personalization is the key to valuable customer relationships.”
