Amplify 2023 Welcome

The day’s welcome address revolves around the idea of a power outlet: there’s all the wiring behind the wall to make it work, and there are all the appliances you can plug in to do the work.

That’s how it is with a unified customer data foundation — the technological wizardry needed to stitch together massive sets of complex data, all the different things you can do once you have that, and the need for both elements working together in order to grow your business.