Video

Powering Marketing & Analytics with a Customer Data Foundation

Data-savvy professionals from iconic brands Patagonia, Citizen Watch, and Vince share how they connect with and nurture customers across touchpoints.

Topics include:

  • How to approach acquisition and retention across physical and digital stores

  • The importance of a unified customer data foundation to making omnichannel work

  • Challenges and benefits of implementing a Customer Data Platform

  • Using data to reframe marketing as relationship-building rather than sales-driving

See all Amplify sessions.