Video

The Future of Customer Data: Why moving from a DMP to a CDP and Data Clean Room is the only Path Forward

David Chan of Deloitte Digital explains the shift in usefulness of tech tools, what's coming next, and what you can do to adapt.

Topics include:

  • The changes taking place in the customer data landscape

  • The different ways companies are reacting to these shifts

  • How various tools will work together to deliver value

  • Practical tips for a DMP to CDP migration

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