Amplify: Amplifying Your Paid Media with Unified Customer Profiles: Real-World Success Stories

Taco Bell, Citizen Watch, and Wyndham Hotels & Resorts panelists share how they’ve used unified first-party data to adapt to new challenges in advertising.

Topics include:

  • Best first use cases

  • The critical role of media agencies

  • The need for high quality data as a baseline

  • Change management for shifting data strategy across teams

  • Unique challenges and solutions involved in first-party data collection

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