Amplify: Amplifying Your Paid Media with Unified Customer Profiles: Real-World Success Stories

Taco Bell, Citizen Watch, and Wyndham Hotels & Resorts panelists share how they’ve used unified first-party data to adapt to new challenges in advertising.

Topics include:

• Best first use cases

• The critical role of media agencies

• The need for high quality data as a baseline

• Change management for shifting data strategy across teams

• Unique challenges and solutions involved in first-party data collection

See all Amplify sessions.