One customer foundation. Thirty-five campaigns every day.
A global resort brand improved campaign execution efficiency by 30%+ and increased send volume 100-200%. See how unified profiles turned fragmented data into coordinated action.
The Results
The Challenge
Growth left customer data fragmented across brands, channels, and systems. Without a shared foundation, teams struggled to coordinate campaigns, understand the buyer journey, and align marketing with business reporting.
The Solution
The company centralized web, app, POS, SMS, and other data in Databricks. Amperity identity resolution then unified that data into accurate customer profiles and one reporting foundation.
Create accurate profiles for marketing and analytics teams.
Build a more complete buyer journey across brands and channels.
Activate campaigns across app, web, and email from a central omnibrand, omnichannel model.
Give SQL and point-and-click users access to the same customer context.
Standardize performance reporting around one unique customer ID.
Align marketing and technology teams around a shared operating model.
“Amperity's customer-resolved identities integrated into Databricks are the foundation for all business reporting. We unify the marketing and business aspects of each campaign and line of business to understand specific impacts.”