One customer foundation. Thirty-five campaigns every day.

The global resort centralized data from web, app, point-of-sale, SMS, and other sources in Databricks. Amperity identity resolution connected that data into accurate customer profiles for marketing, analytics, and reporting.

Unified profiles give teams shared context for building, activating, and measuring campaigns. The global resort used this foundation to improve campaign execution efficiency by more than 30%.

The company activated campaigns from a central omnibrand, omnichannel model. This supported a 100-200% increase in SMS, push, and in-app send volume and 35 daily automated campaigns across 53 touchpoints.

Identity resolution connects fragmented records to a unique customer identity. The global resort uses one customer ID as the source of truth for reporting, helping teams understand the impact of each campaign and line of business.

The company centralized customer data in Databricks, then used Amperity identity resolution to create accurate customer profiles. Those resolved identities became the foundation for marketing, business, and executive reporting.

Unified data gives teams a more complete view of the buyer journey across brands and channels. The global resort built personalization, activation, and measurement on that shared customer foundation instead of treating them as separate efforts.