Amperity named a Strong Performer in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2026
Build trusted customer profiles that power better decisions
Customer data platforms are expanding beyond data collection and activation. Today, brands need accurate, timely customer data that can support decisioning, orchestration, personalization, and AI.
The Forrester Wave™ evaluated 10 significant B2C CDP providers across their current offerings and strategies. Amperity was named a Strong Performer.
Access the report to explore the changing CDP landscape, evaluate providers, and understand what to consider when selecting a platform.
Why Amperity stands out
A strong foundation for customer data
Amperity helps enterprises ingest, manage, and connect fragmented customer data across complex systems. According to the report, Amperity excels in data ingestion, integrations for analytics and engagement, data management, and matching techniques for profile assembly.
Accurate profiles for confident decisions
Reliable decisioning starts with reliable customer profiles. Amperity’s focus on data quality and profile accuracy helps marketers build trusted customer intelligence that can support segmentation, activation, analytics, and AI.
A superior modeling and AI foundation
The Forrester report noted that Amperity offers superior modeling and AI foundation. This foundation helps organizations make customer data more actionable while aligning emerging AI capabilities with established data and marketing workflows.
Flexible, transparent packaging
The report identifies Amperity’s product packaging and consumption-oriented pricing as among the most transparent and flexible in the evaluation, helping enterprises align their CDP investment with changing business needs.
Built for organizations that put data quality first
Forrester notes that Amperity will appeal to marketers who prioritize data quality and customer profile accuracy as a foundation for decisioning and customer intelligence.
Access the report to learn:
How the B2C CDP market is evolving
Which capabilities buyers should prioritize
How the 10 evaluated providers stack up
Why Amperity was named a Strong Performer
Where Amperity excels
Source: The Forrester Wave™: Customer Data Platforms For B2C, Q3 2026, Joe Stanhope, with Emily Collins, Emily Doherty, and Christine Turley.
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