Accent Group: Transform Siloed Data Into Customer Action
AI is only as effective as the customer context behind it. For many retailers, fragmented customer data makes it difficult to generate timely insights or act with confidence.
In this customer story, Claire Best, Head of Customer Data at Accent Group, shares how Amperity helps the business move beyond fragmented data to a 360-degree customer view, giving teams faster answers, deeper insight, and AI they can actually use in the moment.
Watch how Accent Group uses Amperity to make AI-driven decisions, faster.
The Results
Nearly 3,000 hours saved annually
Answers in seconds, not analyst queues
Loyalty program completely overhauled
Sharper segmentation and targeting
Adoption expanded beyond marketing
A shift from siloed reporting to customer-first action
The Challenge
Accent Group operates at massive retail scale across Australia and New Zealand, with more than 900 stores, 30-plus brands, and 32-plus ecommerce platforms. But before Amperity, customer data was fragmented across systems, teams worked in silos, and getting timely answers often depended on a central analyst queue.
Teams could not easily move from channel-level data to a true customer view.
Even less experienced team members needed faster ways to find answers without waiting on technical support.
Retail moments move quickly, and slow insight made it harder to adjust campaigns or business decisions in real time.
The Solution
Amperity gave Accent Group more than unified customer data. It created trusted customer context that business teams could use to make faster decisions with AI.
The shift moved the business beyond unifying data to gaining a 360-degree customer view and turning insights into actions faster than ever before.
Identity Resolution and Customer 360 connect customer activity across brands, channels, and touchpoints into a trusted view of each customer.
AmpAI helps teams ask questions in natural language and get the numbers or insight they need right away.
Teams can use those insights to respond faster in moments that matter, including in-period optimization during high-volume retail events like Black Friday.
"It's transformed how we look and think about data as well. We've almost gone from that silo channel view to a customer first view."
Business Impact
Amperity helps Accent Group make customer insight more immediate, more accessible, and more actionable across the business. Results include:
Nearly 3,000 hours saved annually from AI-driven reporting, insights, and segmentation workflows.
Teams can self-serve more of the answers they need, including people who are newer to the space.
The business has moved from a siloed channel view to a customer-first view of data and decision-making.
During peak periods, the team can monitor performance, adjust quickly, and launch a campaign immediately when something is not working.
The impact is not just efficiency. It is a different way of working.