Video

Best Practices for Deploying a CDP at a Global Scale

We discussed Reckitt’s journey to make the most of their customer data in complex multinational circumstances.

Topics include:

  • Reasons for implementing a CDP, including data unification across regions, self-service, and visibility

  • Implementation approach, tiger team composition, and change management tips

  • Effective use of first-party, second-party, and third-party data

  • Adoption of a global system to power local teams

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