Customer intelligence to prioritize your next marketing move

Q: What is customer intelligence?

Customer intelligence is the use of customer data and analysis to understand behavior, needs, and value. Marketing teams use these insights to choose audiences, plan retention programs, and evaluate performance.

Q: What is AI decisioning in marketing?

AI decisioning uses models and customer data to help teams evaluate possible actions, such as which audience to prioritize or which retention program to test. In Amperity, predictions and recommendations inform those choices; teams review and activate work through supported workflows.

Q: How does predictive modeling support customer lifetime value?

Predictive models estimate future customer value using available historical data and configured inputs. Teams can use those estimates to prioritize audiences and retention programs, then evaluate the results. Predicted value is an estimate, not guaranteed revenue.

Q: What is the difference between customer intelligence and a CDP?

A customer data platform is software for bringing customer data together and making it usable across teams and tools. Customer intelligence describes the insights and analysis teams derive from that data. CDPs can also support analytics and predictions; Amperity combines resolved profiles with predictive models and recommendations to help inform marketing decisions.

Q: Can marketers prepare audiences and journeys without writing SQL?

Where available, authorized users can use the AI Assistant to explore customer data, draft segments, and create journeys in plain language. Teams still need the appropriate data, permissions, and destination configuration, and should review the results before activation.

Identify customers to prioritize and opportunities to grow their value. Amperity combines unified customer profiles, predictive models, and AI recommendations to help teams decide where to focus and what to do next.

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AI-powered decisions grounded in customer context

Know who to prioritize

Use configured predictions of churn, value, and purchase behavior to choose audiences for retention and growth programs.

Evaluate your next action

Review recommended opportunities alongside their target segments, supporting insights, and estimated business impact.

Prepare audiences and journeys

Describe the audience or journey you need to the AI Assistant. Review and refine the results before activation.

Compare results before scaling

Compare supported campaign and journey results across audiences and time windows. Use configured tests to evaluate performance before expanding a program.

How trusted customer context becomes action, at every step.

Modal showing Segment Insights with key metrics.

Understand audiences before activation

Inspect audience size, value, and composition using the attributes available in your customer profiles. Use those findings to review targeting choices before activation.

Modals showing predicted revenue, most likely purchase category

Predict from resolved customer profiles

Use configured customer profiles and historical data to estimate future value, churn propensity, product affinity, and lifecycle events. Available predictions depend on your model inputs and configuration.

Modal showing a recommendation to re-engage and defend the active high-value base.

Evaluate the next action and its potential impact

Recommended Actions identifies marketing opportunities, target customer segments, and estimated business impact. Use the AI Assistant to prepare a journey from a recommendation, then review and refine it before launch.

Explore how customer intelligence can help your team identify high-value customers and plan retention programs.

Modal showing a chat with Amp AI Assistant; the user is asking to create a segment of customers who are churning.

Explore customer data with the AI Assistant

Where available, the AI Assistant helps authorized users explore customer data, draft segments, and create journeys in plain language. Review the results before activation.

Bring governed customer context to AI tools

Connect MCP-compatible AI tools to explore Amperity data and perform supported operations. Access remains subject to the signed-in user’s Amperity permissions and the connected client’s tool controls, with session safety modes providing additional guardrails for writes.

See how the Amperity MCP Server works

Modal showing journey goals and journey exit during the "All time" timeframe.

Use results to refine the next decision

Compare supported campaign and journey results across audiences and time windows. Use configured test and control groups where appropriate to assess lift and decide what to test or scale.

Explore your next customer decision with Pér

Where enabled, Pér, Amperity’s AI agent for customer data, helps your team explore available customer data and propose a next step. Review the evidence and approve proposed changes before Pér carries them out in Amperity.

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Brands making faster decisions right now

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Michael Kors: 439% better CLV predictions

Michael Kors needed sharper customer models, not more data. Once identity was resolved and predictive intelligence took over, CLV model performance jumped 439%, surfacing over 16,000 new purchasers hiding in the noise.

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How Alaska Airlines found its highest-value flyers

Some of Alaska Airlines' most valuable customers were sitting outside the loyalty program entirely, invisible to any targeting effort. Bringing them into view lifted conversion 198% and dropped activation costs 30%.

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Choice Hotels: $20M in bookings, reconnected

Choice Hotels couldn't see the full value of customers split across loyalty and non-loyalty records. Connecting those records uncovered $20 million in bookings and showed true customer value was 51-59% higher than previously known.

Explore more of the platform

Platform

Identity Resolution

The engine behind every trusted profile, resolving identity from your own first-party data, no third-party spine required.

Identity Resolution

Platform

Profiles

See how every signal comes together into a trusted profile every team and every AI tool can act on.

Profiles

Platform

Real-Time Activation

Reach every channel and every AI tool your team runs, the moment a customer's ready to act.

Real-Time Activation

Backed by more than our word

Recognized by analysts, backed by patents, built alongside partners who set the bar.

IDC Marketscape 2026 report: Amperity named a Leader

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Amperity named a Leader in the 2026 IDC MarketScape for Worldwide AI-Enabled Customer Data Platforms for B2C Users

Read the report

Ready to see Amperity in action?

Bring a customer decision your team needs to make. We can show how resolved profiles, predictions, and recommendations support that use case, and discuss the permissions and workflows involved.