Request Demo
Amp ID

AI-powered customer identity resolution & management

Fully flexible, radically transparent

Download the Quick Guide

First Hawaiian Bank logo
Dick's logo
Crocs logo
Alaska Airlines logo
Patagonia logo
Kroger logo
SVG Logo for Wyndham Hotel
SVG Logo for Airstream
SVG Logo for Seattle Sounders FC
SVG Logo for Tapestry
SVG Logo for Servco

Correctly identify every customer, every time

Every system has its own way of identifying customers, and the longer a person interacts with your brand, the more fragmented their identity becomes. This leads to inaccurate insights, mis-attributed segments, and personalization that just isn't personal.

AmpID changes all that, consistently resolving identities spanning every system and interaction – so the customer experiences you build drive the results you want.

AmpID key features

Icon of a person in a series of circles illustrating a recurring event.

Daily, AI-powered identity resolution

Multi-patented AI resolves identities accurately and holistically on a daily basis, unifying records that other approaches routinely over-and under-connect.

Icon of a person in the middle of a graph with several nodes

At-scale ingestion & stitching

Ingestion and processing of massive amounts of identity data from online and offline transactions, clickstream, loyalty, email, and more, including full historical data upon setup.

Icon of a person with a label at the middle of a graph network

Stable, universal identifiers

Universal identifiers, spanning loyalty programs, email, transactions and all other systems are applied to every individual, remaining stable even as customers engage and share new PII.

icon of a house

Propriety identity & household graphs

Comprehensive individual ID and household graphs fueling your entire ecosystem, with direct integrations for data standardization, hygiene, and anonymous-to-known linking processes (See Anonymous Engage below).

icon of a venn diagram with two circles

Transparent identity exploration

Fully transparent user interface lets you drill into every connection, giving you visibility into how identities are resolved and building trust and confidence in your identity data.

icon of triangles and circles moving from the left to the right

Flexible thresholds & fine tune controls

Flexible matching thresholds based on your use cases and desired outcomes, with customization like forced and forbidden matches, for total control over your identity strategy.

A feature of Amp ID

Anonymous Engage

Amperity Anonymous Engage helps you identify and engage anonymous customers in a privacy-compliant manner — more than doubling the number of people your marketing can reach.

Learn more


Download the AmpID quick guide

Learn more about why identity resolution has been such a knotty problem for so long and how AmpID does it differently, including a customer case study.

Learn more

Image of document titled "AI-Powered Customer Identity Resolution & Management"

The full suite

Amperity's main products can stand alone or work together for the entire range of customer data needs, and all three of them operate off the foundation of DataGrid.

Learn more about our other offerings:




Stack diagram of all the Amperity products

Recommended Content