Turn first-party data into your most valuable asset
Build accurate profiles
Turn raw, messy data into your most valuable asset by finding the hidden connections in online and offline customer data.
Increase data confidence
Learn how and why AI merged your customer data. Customize identity rules to fit your business and use cases.
Enrich customer profiles
Fill in additional detail with third-party data or by bringing in your own model to power even deeper levels of personalization.
Build accurate profiles
Patented identity resolution
Accurately resolve identities with AI/ML that connects the dots as customers evolve, even as channels, personal information, or households change.
Stable, universal identifier
Generate a customer ID that remains stable even as new and conflicting data is collected across online, offline, and anonymous sources.
Increase data confidence
Configurable merge rules
Improve profile accuracy with out-of-the-box merge and unmerge rules that can be customized for each use case or database.
Stitch transparency
Build trust in your data with complete visibility into how and why AI-powered customer connections were made.
Enrich customer profiles
Unified transaction data
Understand every customer's lifecycle stage by uniting online and offline transactions with pre-built data models.
Bring your own models
Quickly integrate models from your data warehouse or data science tools with pre-built pipelines.
Third-party data enrichment
Append external data to improve accuracy and boost personalization.
"We almost couldn't believe it — the time that it took us to deduplicate information compared to what Amperity did. And they deduplicated 3x what we had been able to do on our own."
