AI-powered customer identity resolution

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Correctly identify every customer, every time

Every system has its own way of identifying customers, and the longer a person interacts with your brand, the more fragmented their identity becomes. This leads to inaccurate insights, mis-attributed segments, and personalization that just isn't personal.

AmpID changes all that, consistently resolving identities spanning every system and interaction – so the customer experiences you build drive the results you want.


Cost savings vs legacy identity providers


Improvement in lifecycle stage identification


Increased reach from identity resolution

AmpID key features

Daily, AI-powered identity resolution

Multi-patented AI resolves identities accurately and holistically on a daily basis, unifying records that other approaches routinely over-and under-connect.

At-scale ingestion & stitching

Ingestion and processing of massive amounts of identity data from online and offline transactions, clickstream, loyalty, email, and more, including full historical data upon setup.

Stable, universal identifiers

Universal identifiers, spanning loyalty programs, email, transactions and all other systems are applied to every individual, remaining stable even as customers engage and share new PII.

Propriety identity & household graphs

Comprehensive individual ID and household graphs fueling your entire ecosystem, with direct integrations for data standardization, hygiene, and anonymous-to-known linking processes

Transparent identity exploration

Fully transparent user interface lets you drill into every connection, giving you visibility into how identities are resolved and building trust and confidence in your identity data.

Flexible thresholds & fine tune controls

Flexible matching thresholds based on your use cases and desired outcomes, with customization like forced and forbidden matches, for total control over your identity strategy.

Download the AmpID quick guide

Learn more about why identity resolution has been such a knotty problem for so long and how AmpID does it differently, including a customer case study.

Download quick guide

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The Amperity platform

Amperity Customer Data Platform takes a comprehensive approach to unlocking the full potential of customer data. Our multi-patented tools help consumer brands grow their business and build stronger relationships with their customers.

Learn about Amperity CDP

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