Turn first-party data into your most valuable asset
Build accurate profiles
Turn raw, messy data into your most valuable asset by finding the hidden connections in online and offline customer data.
Increase data confidence
Learn how and why AI merged your customer data. Customize identity rules to fit your business and use cases.
Stay flexible to new data
Use enterprise-grade Sandboxes to configure and test new sources and changes in minutes.
Build accurate profiles, fast
Patented identity resolution
Accurately resolve identities with AI/ML that connects the dots even as customers evolve. Use high-confidence matching for operational use cases or broader probabilistic connections for marketing campaigns.
Stable, universal identifier
Generate a customer ID that remains stable even as new and conflicting data is collected across online, offline, and anonymous sources.
Increase data confidence
Configurable match and merge rules
Improve profile accuracy with out-of-the-box merge and unmerge rules that can be customized for each use case or database.
Full transparency and benchmarking
Build trust in your data with complete visibility into how every connection was made, with benchmarking tools to QA and tune the model for your business.
Stay flexible to new data
Built-in parallel Sandboxes
Patented Sandbox feature allows users to test and incorporate new data without disrupting existing models, eliminating months-long integration cycles.
Workflow monitoring and alerting
Robust data governance and workflow tools allow you to monitor and maintain with ease.
"We almost couldn't believe it — the time that it took us to deduplicate information compared to what Amperity did. And they deduplicated 3x what we had been able to do on our own."
