Customer lifetime value (CLV) modeling underpins modern marketing analytics. Being able to accurately measure and predict CLV is a core part of Amperity that makes it a high-performance tool for customers out of the box.
In this peer-reviewed research paper:
Learn about how our turnkey CLV prediction system achieves state-of-the-art performance across a diverse set of brands
See how the empirical results for twelve retail brands using our enhanced models far surpass industry performance benchmarks.