Case Study

Alaska Airlines Uses Data to Bring Customer Experience To New Heights

image of Alaska Airlines logo overlaid on a photograph of their first class cabin with people

Alaska Airlines wanted to deliver the right messaging at each stage of guest engagement to drive pre-trip product adoption and streamline the guest experience. To do so, they needed:

  • A unified view of their customers

  • The ability to segment based on different audience attributes

Using Amperity, Alaska Airlines pulled together all of their data for the first time, gaining the insights needed to fuel marketing initiatives and achieve first-class results. Download the full case study to learn more.

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