Case Study: Amperity Helps Global Automotive Leader Servco Boost Sales Conversion by 62%
To gain a competitive advantage, Servco sought a complete view of customers and their households. That’s why it chose Amperity as its customer data platform (CDP) built on the Microsoft Azure platform. Servco sought to:
Glean insights across the business to make informed decisions
Expand digital channels and platform for agility and growth
Measure the impact of marketing campaigns
Create an omni-channel experience and digital customer journey
Build a CDP in the cloud: Using Azure, Servco can scale worldwide as its customer base grows