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Amplify 2021 - Enabling Growth Through a Modern TechStack

Marketers must know, understand, and then intelligently activate & engage their consumers to drive growth. Accordingly, a Modern TechStack is fundamental to best-in-class Data-Driven Marketing. We’ll discuss what it takes to deploy a CDP effectively and the value unlock that comes from more effective acquisition and retention strategies.

Alex Barocas

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Alex Barocas

Partner and Associate Director, Personalization & Digital Marketing BCG

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