Amplify: Using Amperity CDP to Build the Customer 360 of Your Dreams

Brian Knollenberg, SVP Marketing at BECU, discusses how Amperity aggregates, organizes and refreshes all of BECU's customer and transactional data to create one central source of truth.

Watch the session to learn: 

  • How access to accurate data enables teams to make data driven decisions about their customers

  • How a unified customer view is used to power the customer journey and influence product and service choices and investments

  • How accurate customer profiles drive relevant and personalized marketing campaigns