Amplify: Customer Insights to Fuel Your Multi-Brand Strategy with Advanced Analytics

Jack Bush, Global Consumer Analytics leader at Deckers Brands highlights his team's work to drive better business-decisions using first-party data. Watch the session to learn:

  • The importance of a platform that makes data clean, accessible, and easy to interpret across a variety of key stakeholders

  • The power of a C360 for teams to be able to analyze customer data at scale across brands and regions

  • The value of transparency of data to form the holistic view of the customer in order to build an automation of day to day tactics