Case Study

How BECU created a data-driven customer journey

BECU Logo overlaid on a photo of a couple in a modern kitchen

BECU creates 360-degree, data-driven customer journey with Amperity & Microsoft

BECU wanted a smart way of leveraging its customer data to transform member engagement and enhance experiences. To do so they needed:

  • A single, accurate view of the customer

  • Insights into its member base across multiple touchpoints, e.g. products and services used, how they engaged with the credit union, and what stage they were at in their financial journey

Using Amperity & Microsoft, BECU was able to consolidate disparate data and create an accurate, single view of the customer so it could continue to provide exceptional service offerings that reflected ever-shifting customer needs. Download the full case study to learn more.

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