It’s spotlight time again, when we learn more about how Amperity users do the wonderful things they do and then share it with you.
In this installment, we get a view of how Chris Rue has been evolving his use of Amperity to make his work go faster and add a personal touch to campaigns and initiatives.
Chris in five:
- Senior Business Analyst at Seattle Sounders FC, Seattle's Major League Soccer team
- Uses Amperity to automate workflows, explore the customer base, and segment audiences for a variety of marketing initiatives
- Has found new and more complex ways to use Amperity over the past three years
- Is a fan of personalizing communications to Sounders fans
- Enthusiastic amateur chef who cooks by sense of smell and taste … because who even needs recipes?!
What are you responsible for as a Sr. Business Analyst?
I am primarily responsible for helping to oversee our ticketing and customer databases and any data flows that are related. We use a vendor to do the development work for our data warehouse, but I help direct the setup and structure, I make sure the data is accurate, and then ultimately I use it to support Sounders business initiatives.
What internal teams do you work with or support? What does this entail?
The teams that I primarily support:
- Ticket Sales and Service: Primarily focused on CRM administration to support both sales and service needs, sales lead generation and lead management, service/renewal risk scoring, ticketing product mix strategy, and all reporting needs.
- Marketing: Primarily focused on supporting email marketing, personalized engagement strategies, and segmentation for paid lead acquisition. I am responsible for making sure that relevant contact information and relevant fan profile elements are up to date and available to be used in various marketing efforts.
- Ticket Operations: Primarily focused on ensuring the data flow between the ticketing platform and our data warehouse environment is working as needed and is consistent with how historical data has been delivered. Reporting and data needs for this team have increased this past year due to COVID and our ticketing platform change (SeatGeek to TicketMaster). We have worked hand in hand to ensure that things such as COVID Credits/Refunds are accurate and that our move to the new ticketing platform is seamless.
How has your use of Amperity changed how you get work done?
First and foremost, it has taken a lot of work off of my plate by automating the segmentation, structuring, and delivery of our data. Not only do I no longer have to manually support our marketing communication efforts, but we are also getting more and more personalized with our messaging by bringing all of our data into one view.