Brooks Running always had a goal of placing the runner first, but their data was stuck in silos and lacked both the speed and accuracy that would allow them to quickly react to customers’ changing needs. In order to enhance the runner experience they needed:
A single view of the runner
Greater access to customer data
Insights to fuel personalization across all channels
Using Amperity, Brooks Running began to ingest the massive amounts of customer data they had into easily accessible unified customer profiles. Creating a single source of truth for runner insights that teams across the organization could use to place the runner at the center of all operations. Read the full case study to learn more.