Case Study

Brooks Running Goes for Gold with Unified Customer Data

Brooks logo overlaid on top of an image of a runner

Brooks Running always had a goal of placing the runner first, but their data was stuck in silos and lacked both the speed and accuracy that would allow them to quickly react to customers’ changing needs. In order to enhance the runner experience they needed:

  • A single view of the runner

  • Greater access to customer data

  • Insights to fuel personalization across all channels

Using Amperity, Brooks Running began to ingest the massive amounts of customer data they had into easily accessible unified customer profiles. Creating a single source of truth for runner insights that teams across the organization could use to place the runner at the center of all operations. Download the full case study to learn more.

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