This is a dive into the intricacies of establishing customer identity and matching customer-identifying information between data sources. We will then take a look at how Amperity, a leader in customer identity resolution, tackles this problem as part of the Databricks Customer-360 lakehouse ecosystem.
Best practices for establishing customer identity
How customer information from different sources align to create data linkages
Hear from technical experts on how best to manage customer identity as part of a robust Customer-360 lakehouse solution
Engage in a Q&A with experts