A major North-American airline embarked on an initiative to build long-term loyalty through increased engagement with their loyalty program and mobile app. Success hinged on the ability to reach the right customers with personalized, targeted, and well-timed promotions for each program.
In order to accomplish this, the airline first needed complete and current customer data, unified from its many disconnected sources. Working with Amperity, they realized a +198% conversion rate.
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