Solution Brief
Contextual Customer Identity Management
Connecting fragmented customer identities and delivering accurate, comprehensive customer data to your business is more challenging than ever, thanks to the growing complexity of customer touchpoints and constantly evolving technology stacks.
Contextual Customer Identity Management, as implemented by Amperity, overcomes the limitations of traditional "golden records" by using advanced AI capabilities to standardize data and resolve identities in customer data faster and without losing important context. This results in a holistic customer profile that is flexible, and is facilitated by a keychain-style mapping, which lets multiple identifiers coexist and acts as a "key" on the keychain that can be used to activate the complete profile.
In this guide we will define Contextual Customer Identity management and dive deeper into each of the key pillars:
Download the solution brief
Defining contextual customer identity management
Understand why contextual customer identity management is critical to operationalizing customer data.
Identity keychain to power context-aware profiles
Harness the potential of contextual customer profiles by implementing an identity keychain.
Unified customer data with ML-powered identity resolution
Amperity uses machine learning to resolve customer identities, enhancing the accuracy and efficiency of customer profile management.
Lakehouse-native architecture with flexible access
Amperity's lakehouse-native architecture simplifies data integration, modeling, and data access.