The CDP capabilities and outcomes to look for
We get it — the Customer Data Platform (CDP) space is super confusing.
We hear the questions all the time:
“Why do all the CDPs out there seem to do different things? What should I look for? What does a CDP actually NEED to be able to do?”
Enter our CDP wishlist: a handy guide to help you understand what capabilities you need and what outcomes you should expect from your customer data tools.
That’s everything from bringing in ALL your data, tidying it up, learning from it, and using it to kickstart business growth.
Check it out, and strike data doubts off your list.