Expert Angles: Shannon on Standing Up a Customer Data Initiative
A unified customer view is crucial to standing up a successful customer data initiative — when all team members work with the same data, it unlocks new forms of collaboration across teams. Amperity’s Shannon Greulich dives into:
The right organizational mindset for a customer data initiative
Why identifying success at each stage is crucial
How to build a cross-functional coalition for strategy and execution Learn more about deploying an exceptional customer-data initiative here.