Video

Expert Angles: Shannon on Standing Up a Customer Data Initiative

A unified customer view is crucial to standing up a successful customer data initiative — when all team members work with the same data, it unlocks new forms of collaboration across teams. Amperity’s Shannon Greulich dives into:

  • The right organizational mindset for a customer data initiative

  • Why identifying success at each stage is crucial

  • How to build a cross-functional coalition for strategy and execution  Learn more about deploying an exceptional customer-data initiative here.

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