Expert Angles: Why it's so hard to build a unified customer view

Unified customer data can transform a consumer business. But most projects aiming to achieve this ultimately fail. This is because the technical challenges are trickier and more involved than people typically anticipate. Hear from Amperity CTO and co-founder Derek Slager about:

  • Why "cleaning" the data doesn't work and why you should embrace the mess

  • What are the steps in building and maintaining a unified customer view

  • Where most customer data initiatives fall short

Read more about the challenges in end-to-end management of customer data.

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