Footwear Company Builds Customer Experiences Across Global Brands
For years, this footwear company worked to combine data sources by migrating on-prem SQL servers to Databricks. Each brand was still using disparate schemas in decentralized systems, creating silos and making it challenging to roll up customer buying journeys across brands. The footwear brand wanted to achieve:
Zero-copy data sharing to and from Databricks
Universal identity across all brands to create a unified buying journey
Personalized customer experiences with brand specific customer tables
Amperity fundamentally shifted everyone’s approach to day-to-day operations by making data accessible across teams and brands. Read the full case study to learn more.
