How Citizen Watch Uses Amperity to Power Smarter Segmentation & Personalization

Learn how Citizen Watch transformed its marketing strategy with Amperity’s Customer Data Platform (CDP), enabling deeper consumer understanding, better segmentation, and real business impact. After a rigorous evaluation of 9 vendors, Citizen chose Amperity for its patented identity resolution, intuitive segmentation tools, and strong business alignment. Hear how the team:

• Unified consumer data into a single source of truth

• Built high-performing lookalike audiences for paid media

• Empowered both technical and non-technical users to segment in seconds

• Adapted their strategy based on real-time demographic insights

• Gained long-term value through Amperity’s responsive support and AI innovations

For Citizen, choosing a CDP wasn’t just about technology—it was about finding a partner focused on real business use cases and long-term growth.