How the Bouqs Co Uses Event Propensity Modeling to Drive Customer Loyalty

Editor's Note: Enjoy this webinar from the Custora archive. Custora was acquired by Amperity in November 2019.

Director of CRM Phil Irvine joins Custora Head of Product Management, Jordan Elkind, and Product Manager Nitika Sheth to discuss:

  • How the Bouqs Co, an online floral retailer, was able to use Event Propensity Models to create predictable year-round demand.

  • How Custora's customer insights helped the Bouqs target and convert customers most likely to sign up for a subscription.

  • New use cases for how Event Propensity Models could revolutionize your retail marketing.