Which financial institutions do you benchmark your customer or member experience
against? If you start by listing the regional bank over in the next town, the megabank
with the national footprint and thousands of branches or the credit union down the
street, stop right there.
Instead, compare your bank or credit union experience to big technology firms such as
Google and Netflix. Your customers and members are already evaluating their
experience against the personalized and convenient experiences these tech firms
Can your financial institution boast about a frictionless experience?
“Competition will be fierce. Fintechs and nonfinancial services startups are looking at
every part of the value chain and creating new products and services for customers that
traditional financial institutions will compete against.”
- Bill Borden, Corporate Vice President, Worldwide Financial Services, Microsoft Corporation
So how can you evolve from a transactional relationship into a personalized relationship?
In How to Get the Insights You Needed Yesterday and Avoid Pitfalls Along The Way, you'll learn:
6 strategies to get you started on your data modernization journey (and the common pitfalls to avoid)
How data modernization can allow your institution to spur innovation, deliver products and services faster and for less cost, and drive ROI for your financial institution
Insights from BECU, First Hawaiian Bank, and others on how to successfully drive digital transformation efforts and deliver customer-centric experiences