In Focus: Customer Data Platforms

On this episode of Infocus, Kari McKeever interviews Amperity’s CCO Dan Milgrom and Rob Harvath, VP, Consumer Insights & Data Management at Citizen Watch, to talk about how customer data platforms can connect the dots for improved customer engagement; why establishing a singular source-of-truth for customer data matters; the importance of adopting a “question everything” approach; and how to create a data-driven culture, to keep things ticking.