Is Your Data Paying You Back?

Customer data should fuel growth. Too often, it slows teams down, eats budgets, and delivers flat results. That’s where ROCD (Return on Customer Data) comes in — a new way to measure if your data is truly paying you back.

What’s inside

• What ROCD is and why it matters

• The 4 stages of the ROCD Maturity Model

• Benchmarks and examples of impact when brands move up a stage

• How to see where your company stands today

Why it matters

Moving up just one stage in ROCD maturity can unlock measurable revenue and margin gains. This guide shows you what’s possible.

Ready to see your return?

Get the maturity model and start benchmarking your ROCD today.