Luxury Retailer Elevates Loyalty with AI-Powered Segmentation

Despite years devoted to first-party data collection, this globally renowned luxury brand faced significant challenges in unlocking their data to build personalized campaigns. Acutely aware of the disconnects in their customers' purchasing patterns as they pertain to preventing churn, they turned to Amperity to:

• Align across business units around democratizing data

• Unify customer, device, and household data to drive personalization across channel

• Create customer profiles that empower non-technical teams in using CLV and propensity models

Amperity's comprehensive customer data platform enabled them to overcome their data challenges, achieve a unified view of their customers, and drive customer-centric strategies that deliver tangible business results and a more personalized customer experience expected of a luxury brand. Read the full case study to learn more.