Consumers give their banks, credit card providers, and lenders their most sensitive data. In return, they expect experiences that reflect a trusted use of their information and an understanding of them as a valued customer. But most financial services organizations struggle to consolidate disparate data and drive a single view of customers that can power and drive personalized marketing experiences.
In this conversation with Jim Marous and experts from Amperity and Persado on why a customer data platform is at the heart of the most cutting edge, customer-centric digital programs at leading financial institutions. They’ll share best practices on how investing in a digital transformation initiative can drive better experiences and unlock personalization for customers.
What You’ll Learn
How using first-party data to drive acquisition and convert prospects
How the right data can help drive personalization and increase digital engagement
How a comprehensive view can help you to understand exposure and better ways to mitigate risks