What a difference a year makes. Vaccinations are spreading, markets and major cities are declaring themselves open, and people are eager to reconnect with the lives they put on pause. There’s a rising tide of consumer excitement and the desire for new experiences and adventures.
The critical question for brands: are you ready to make the most of this once-in-a-generation moment?
“Changes in customer behavior require a change in business strategy. This has never been more evident as people start to reconnect and businesses ramp back up to full capacity. This historic moment is a call to action for brands to double down on their customer-centric focus across all teams and innovate around customer experiences, journeys, and communities that deeply resonate with their audiences. The brands that set the bar higher are bound for success no matter where their customers take them next.”
- Kabir Shahani, Former CEO & Co-Founder, Amperity
So what do consumers want from brands in 2021 and beyond?
To help brands adapt to the post-pandemic and flourish in this moment of opportunity, we’ve partnered with AWS to create a guide laying out the challenges at hand and strategies for success.
In Preparing for the Great Human Reconnection, you’ll learn:
The importance of an integrated first-party customer data strategy
Insights from Alaska Airlines, Wyndham Hotels & Resorts, Kendra Scott, Tapestry and others on how to successfully deliver customer-centric experiences