Case Study

Uncovering Unknown Audiences to Serve Up Great Guest Experiences

Image of burger, fries, and glass of wine with words: Fast-Casual Dining Brand.

A complete data foundation unlocked the following benefits:

  • Enabled the brand to identify previously anonymous customers and increase their audience size by 20%

  • Provided a tool for customer segmentation at scale that allows for quick testing and iteration, resulting in over 50% incremental lift in conversions for two key segments

  • Activated ability to recommend food items guests may like to try next based on previous purchases

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