Uncovering Unknown Audiences to Serve Up Great Guest Experiences

A complete data foundation unlocked the following benefits:

• Enabled the brand to identify previously anonymous customers and increase their audience size by 20%

• Provided a tool for customer segmentation at scale that allows for quick testing and iteration, resulting in over 50% incremental lift in conversions for two key segments

• Activated ability to recommend food items guests may like to try next based on previous purchases