Video

Skift Global Forum: How Customer Data Is Defining a New Era of Travel Demand

Amperity CEO Barry Padgett was on the main stage at the Skift Global Forum in New York City to talk about how travel brands can better use their customer data to create delightful experiences and create value for the business.

Here are some of the topics covered in this session:

  • The unique opportunity of being in the travel industry, where brands have much more data than other categories.

  • Unifying data from multiple sources from booking systems to partners and OTAs.

  • Using data to increase efficiency and valuable interactions with customers, and examples of how our clients have done just that.

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